Abstract
Amidst a surge of global popularity of K-pop, our study delves into adolescent attitudes and the efficacy of K-pop and Korean popular culture as educational tools for stereotype reduction. Our Korean popular culture workshops showed limited effectiveness in diminishing implicit and explicit East Asian stereotypes, aligning with Lai et al.'s transient impact findings,7 as well as with broader literature indicating the challenges of altering racial stereotypes.8 Notably, our workshops proved effective in reducing implicit stereotypes among racial minority students, highlighting their potential efficacy for non-white populations. The study emphasizes the necessity for tailored interventions based on students' diverse backgrounds.
| Original language | English |
|---|---|
| Pages (from-to) | 29-54 |
| Number of pages | 26 |
| Journal | European Journal of Korean Studies |
| Volume | 23 |
| Issue number | 2 |
| Publication status | Published - 2024 |
Keywords
- Asian stereotype
- Implicit Association Tests
- K-pop
- Korean popular culture
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