Owner Identity and Interdependent Markets: an examination of ownership filters of institutional complexity, coalitional change and value creation in disrupted two sided market categories: Eigendomsidentiteit en onderling afhankelijke markten: een onderzoek naar eigendomsfilters van institutionele complexiteit, veranderende coalities en waardecreatie in ontwrichte tweezijdige marktcategorien.

Research output: PhD ThesisPhD thesis

Abstract

This dissertation illustrates that online platforms can learn from traditional news media firms where it concerns socially responsible governance practices. More specifically, it illustrates how particular identities of ownership (private or public investors, foundations, customer or employee cooperatives) and the choice (not) to serve particular markets can be crucial here.
This dissertation explores the match between the identities and logics of the owners of the organization and its markets or customer groups. News media organizations have centuries of experience in managing the combination of for-profit and social goals linked to the two markets they serve simultaneously: readers and advertisers. The commercial and professional logics linked to the service of these two-sided markets may collide. This dissertation illustrates that this conflict is most absent in employee cooperatives that get most of their revenues from subscriptions.
This dissertation also illustrates that ownership and business model choices can make a difference where it concerns news media firms’ response to technological disruption. Results indicate that non-profit and non-dedicated financial investor owners may delay this response, while an engaged strategic investor (CEO majority) owner with industry expertise and complementary assets accelerates it. Manufacturing platforms that only exploit the demand-side (advertising) have more trouble to survive technological disruption, than those that also exploit the supply-side (subscriptions). The simultaneous exploitation of two distinct markets (advertisers and subscribers) does, however, result in a less pure value proposition and blend of genres offered.

Original languageEnglish
QualificationDoctor (dr.)
Awarding Institution
Supervisors/Advisors
  • van Oosterhout, Hans, Promotor, External person
  • Van de Vrande, Vareska, Promotor, External person
Award date09 Apr 2021
Publication statusPublished - 09 Apr 2021

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