Temporal work by consultants in nascent market categories: constructing a market for knowledge in quantum computing

TY - JOUR

T1 - Temporal work by consultants in nascent market categories: constructing a market for knowledge in quantum computing

AU - Hilkamo, Oona

AU - Barbe, Anne Sophie

AU - Granqvist, Nina

AU - Geurts, Amber

PY - 2021

Y1 - 2021

N2 - The literatures on market categories and temporal work pay limited attention to the agentic role of intermediaries in nascent market categories. Through an inductive analysis of quantum computing, we explore how management consultancies perform temporal work in such settings. We find that management consultancies construct a market for knowledge by engaging in three types of temporal work. First, they bring the future market category into present existence and thus make it an object for action. Second, they construct ultimate uncertainty and ambiguity and therefore a need for external knowledge. Third, they create a sense of urgency for immediate market engagement. Our findings shed light on the active intermediating role of management consultancies in nascent market categories, allowing them to capitalise on novel markets very early on.

AB - The literatures on market categories and temporal work pay limited attention to the agentic role of intermediaries in nascent market categories. Through an inductive analysis of quantum computing, we explore how management consultancies perform temporal work in such settings. We find that management consultancies construct a market for knowledge by engaging in three types of temporal work. First, they bring the future market category into present existence and thus make it an object for action. Second, they construct ultimate uncertainty and ambiguity and therefore a need for external knowledge. Third, they create a sense of urgency for immediate market engagement. Our findings shed light on the active intermediating role of management consultancies in nascent market categories, allowing them to capitalise on novel markets very early on.

KW - Market categories

KW - emergence

KW - temporal work

KW - quantum computing

KW - market for knowledge

UR - https://www.mendeley.com/catalogue/e629c18d-7972-3c1b-857f-a6ccbd19d51d/

U2 - 10.1080/09537325.2021.1931098

DO - 10.1080/09537325.2021.1931098

M3 - Article

SN - 0953-7325

VL - 33

SP - 1303

EP - 1316

JO - Technology Analysis and Strategic Management

JF - Technology Analysis and Strategic Management

IS - 11

ER -